Corporate Brand Protected
A corporate client whose business was sensitive to their image and had relentlessly pursued company policies, participated in social activities and developed a strong social media presence, placed importance on their staff, and insisted on their employees to take actions to strengthen the image asked that we ensure compliance of their employees. The CEO knew, on or off the job, an employee is seen to represent the company in the market, and their actions play an important role in maintaining or ruining the image. Our assignment was to discover and monitor management, employees, or third-party affiliations, activities, or outlooks that could be regarded as reputational risks. Result: HRG designed a program of research using state of the art social media monitoring and mining to help sustain what our client had worked so hard to build.